The Improvements in Pet Food Over the Years
The Improvements in Pet Food Over the Years
The food we give to our pets has seen huge leaps in quality and variety over the last 10 to 20 years.
One manufacturer, James Wellbeloved has gone from humble roots to a major player with a broad selection of menus for animals. It started small in Somerset but has grown into a major player thanks to its simple and sensible approach:
1) Don’t use ingredients associated with dietary allergies
2) Don’t use artificial preservatives, flavourings and colourings
3) Always include fruits and vegetables associated with health benefits.
In addition, each diet they produce has a single source of protein which reduces the possibility of allergic reactions. They also have different diets, using a different protein source for each including a diet based on Turkey, Salmon and Duck. Plant products are also included, chosen for their health providing properties. 15 different vegetables and fruits form the ingredients that James Wellbeloved include in their diets. These include alfalfa (rich in beta-carotene, a natural anti-oxidant, trace minerals and fibre), and linseed (rich in omega fatty acids, good for skin, and coat). Chicory and sugar beet both help to maintain a healthy digestive system and cranberries are used for the promotion of urinary health.
The nutritional needs of dogs and cats change throughout their life. James Wellbeloved address this by producing a range of diets that cater for animals of different ages. Very young animals have diets with different protein and mineral levels than those just a few months older. Once they stop growing, they can switch to a slightly different diet. Likewise, the ideal diet for older animals is different still. James Wellbeloved make these “life stage” diets, so that the nutritional balance of the diets match up with the age of the animal. James Wellbeloved Puppy Food, for example contains 30% protein while the food for older dogs has a lot less.
James Wellbeloved started with just a single dog food, but now their range has expanded to multiple versions of many types including cat food and even ferret food. The diets are usually provided in the form of a dried biscuit (“kibble”), but there are also produce moist foods, sealed fresh in pouches. James Wellbeloved additionally provide a range of treats and training aids with names like Crackerjacks, Minijacks, Light Bites and Pure Incentives. Major pet retailer, Viovet is proud to be a major supplier of James Wellbeloved pet food.
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